Here is Why You Should Blog For Business
Over the last few years, blogging has become very popular and it seems that almost everyone has a blog. Millions of people (*in 2012, there were 31 million bloggers in the US alone) are taking advantage of the Internet by connecting to different social media channels.
Social media and blogging work hand-in-hand and can work very effectively for business.
“The currency of blogging is authenticity and trust.” – Jason Calacanis.
Blogging is an effective way of establishing a brand for a business or rebranding an existing one. It is said that content is king and through blogging your business can expand it’s reach, as content is an integral facet of every business. Blogging provides an edge compared to other types of online communication, but it is important to post fresh content. Blogs also include other media such as photos and videos (known as vlogging) meaning blogs appeal to wide range of people.
Here are some great reasons why you should try blogging for your business:
Blogging will give your business stronger momentum
In today’s business world, blogging is even more necessary than before, with social media being intertwined with it. Blogging on your website helps to strengthen your search engine optimisation.
Search engines cannot differentiate business-oriented content from content with a personal touch. Providing fresh information in your blog should bring a solid return on investment. Blogging also helps in increasing the visibility and exposure of your business, while building strong relationships with potential and existing customers.
Blogging on personal level
Blogging can also be done on a personal level. This means that as a business owner you can interact with other people at a personal level. Creating a business blog will help in informing people what is new about your business such as new product features and changes in personnel. It is also easier to obtain feedback from your customers through blogs, but do not ignore other social media channels.
Build brand awareness
Establishing brand awareness is a daunting task, but through blogging it can be easier to build awareness for your business. This can be done by creating a blog that is valuable to other businesses similar to yours. Other websites will share your blog on their social media sites and link back to you. This can create enormous publicity for your brand.
Using blogs for your business is the easiest way to educate and inform your customers and readers. This way potential and existing customers will be interested in your offerings and business as a whole. If you are planning to implement a marketing campaign you should make sure you include blogging.
“Blogging is not a business by itself. It is only a promotional platform.” – David Risley.
Benefits of Blogging for Businesses
Enhance Search Engine Optimisation
Content is King. Search engines require fresh content consistently. The best way to do this is by posting blogs regularly. This way search engines can index the new content, so make sure you include relevant keywords. This will increase the visibility of your site on the results pages of the search engines.
Build Relationships with Existing and Potential Customers
Blogging is also useful for entrepreneurs because it is one way of building relationships with existing and potential customers. At the end of your blog post you can cite a question for the reader or allow them to give feedback and comments. It is important to acknowledge the comments of the readers so that you can establish a rapport with them and build trust.
This is an easy way of obtaining valuable insight on what your customers need and look for. Don’t be afraid of negative feedback, it gives you the opportunity to turn the negative into a positive – although unresolved negative feedback can be a problem.
Be an Industry Leader by Establishing Your Business
Another purpose of blogging for business is to establish powerful presence. This can be done by posting blogs that include valuable information that make you an expert in the field. This can help in building trust so that customers consider you as an expert. This way, visitors will visit your site every time they need informative and helpful content. This is a good way of boosting the conversion rates, while at the same time obtaining credibility in competing with larger companies.
Blogging is also considered to be an effective SEO technique not only for connecting your brand to customers, but also to show them the personal side of the business that they cannot see in outbound marketing techniques. Once your customers love your blogs, they will share it with others by giving the link, through emails and tweets. This is an effective and free marketing strategy that can validate the credibility of your business.
Blogging makes sense – it can be a great help to your business success, with minimal expense and effort. If you want to establish your business or brand and be recognised in the online community, you should consider blogging for business as an effective tool. By simply giving valuable and related information you can expect to draw traffic into your site that would eventually converted into customers.
Blogging is just one of the techniques that can help your business to succeed online. Blogging is an inexpensive way of driving visitors to your site, attracting more customers and enhancing inbound marketing efforts.
If you’re not sure where to start, come along to our Business Blogging 101 workshop on June 28th for some professional advice.