Blog - Articles

19Jul 2016

Why do you need a personal brand?

Your Personal Brand is what makes you unique from everyone else. How do people describe you? What do you want to be known for? Your personal brand is what you stand for – it is the way you present yourself, how you act and how you speak. And it contributes ...

12Jul 2016

Why is a website so important for your small business?

Your website is the first thing a customer sees about your business so it needs to make a positive first impression. Most consumers (78% in fact) today do online research before purchasing a product online or before ...

5Jul 2016

Our tips for Business Success

What does it take for a business to be successful? Read on for a few of our basic tips to keep your business running smoothly.

1. Connect with your customers

You already know that today’s consumers care more about who you are than what you do, so make connecting and building relationships with your clients ...

27Jun 2016

New Financial year – New Year, New You.

It’s that time of year again! The new financial year is an important time for businesses – not just financially, but internally as well. It is a good time to take stock of your processes and evaluate how effectively your business is running. With today’s instant and constant connection through social ...

21Jun 2016

4 Reasons to Market Using Social Media

Consumers in the digital age are no longer passive consumers of content, but active participants. This means the best way to connect with your audience is online. A strong social media presence not only helps you communicate with your current clients, but uses their influence to attract new customers. No matter ...

15Jun 2016

Here is Why You Should Blog For Business

Over the last few years, blogging has become very popular and it seems that almost everyone has a blog. Millions of people (*in 2012, there were 31 million bloggers in the US alone) are taking advantage of the Internet by connecting to different social media channels. Social media and blogging work hand-in-hand ...

18May 2016

Facebook Advertising for Beginners

With more than 50 million businesses now on Facebook, it is clear consumers are being exposed to the marketing efforts of a very crowded market. So how do you go about standing out and making sure your messages are heard by your customers? By now you have probably heard ...

4May 2016

Federal Budget 2016/17 Response

Small businesses with aggregated annual turnover of less than $10 million appear to be the winners under this year’s Federal Budget. The Treasurer, Scott Morrison's first Budget seems to be a win for small business.  With welcome initiatives that should help support growth in the economy and nudge finances back towards ...

1Apr 2016

7 Digital Marketing “Must Haves” for 2016

With a rise in social media, increasing number of mobile users, and roughly 40% of the world’s population using the internet, it is clear having an online presence for your small business is extremely important, but with so many social media platforms and digital marketing options, it can become ...

4Mar 2016

7 Marketing Ideas for Small Businesses on a Budget

Are you looking to start marketing your small business but don’t have much money to spend? It doesn’t have to break the bank! Here are 7 marketing ideas for small businesses on a tight budget.

Attend networking events

Often in business it’s not about what you know, but who you know. The ...

9Feb 2016

Building a Brand for your Small Business

So you’ve started a business - you’ve decided on your business name, the products or services you will offer and maybe even had a think about your logo. But have you thought about how you will communicate your business identity to your potential customers? Branding encompasses everything from your logo, website, ...

15Jan 2016

New Year, New Me, New Business?

A recent report by Start Up Muster showed almost 20% of all business start-ups in Australia were founded in the month of January. Why, you must ask? Perhaps our fascination with new years resolutions comes into play. January is the time to not only reflect on the past year, ...

1Dec 2015

Should I start seeking out a business coach?

Running your business can be an exciting and rewarding time, but can also be very daunting and challenging. Complacency starts to set in, then things can start to slowly deteriorate. Enter the business coach – someone who can guide you along the path of where you are, to where you want to ...

30Jun 2015

9 tips for new small business owners

1. Know your USP: whether your business has many competitors or none, you need to find the point of difference in what you do better, smarter or uniquely in the market place. This will make selling your services or products a whole lot easier. 2. Have a clear purpose: a business ...

25Jun 2015

Why do I need a business coach?

Running your own business can be an exciting and rewarding time, but also a very challenging time. Complacency can set in, then things start to deteriorate, whether it be your health, your time, business sales or a range of other factors. This is one time when business owners should start searching ...

25Jun 2015

Did you create yourself a job or a business?

When you started your business, was the driving motive to ‘create a business’ or to ‘create a job’? When you start out, the exhilaration of creating something new can overtake the need to focus on the business. I’ve seen this many times, where you resign from you’re job to take ...