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4Mar 2016

7 Marketing Ideas for Small Businesses on a Budget

Are you looking to start marketing your small business but don’t have much money to spend? It doesn’t have to break the bank! Here are 7 marketing ideas for small businesses on a tight budget.

Attend networking events

Often in business it’s not about what you know, but who you know. The best way to get your business name out there is to network by attending events. Look at joining your local business organisation as they specialise in hosting events and connecting business owners with likeminded individuals.

Try the Stirling Business Association, one of Perth’s best business networks.

Create a blog

We have all heard the saying “quality over quantity” and when it comes to blogging, the same applies.

Blog articles have become a way for businesses to showcase their industry knowledge and increase credibility in their work – simply add a “Blog” tab to your website and post away! Make sure to share your blog posts on your social media pages, including Facebook, Twitter, and LinkedIn.

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Writing articles can often be pushed to the back of the to-do list due to being time-consuming and particularly daunting, especially if writing isn’t a strong point, but try to remember articles do not have to be lengthy to be effective. Try simple top 10 tip lists, how to’s, and any industry or business related information and news.

Support a local event or charity

Raising awareness of your business can be tough (and expensive), so look at sponsoring a local community event or not-for-profit organisation that aligns with your brand values and target market. You can negotiate how you will receive your exposure – whether your logo or brand will be mentioned in email marketing campaigns, on social media, or whether your promotional banner will be present at the event.

Develop a customer referral program

A great way to keep your customers coming back and increase business through word-of-mouth is to offer your existing customers a reward for new customer referrals. It can be anything – a free product or service, a discount or gift card, as long as the incentive is useful and relevant to your customers.

Apply for business awards

Applying for an industry business award can often be done online, and is a great cost-effective way to gain some valuable PR for your small business.  Winning an award, or even being a finalist, adds credibility to your business and can put you on the map against the bigger players in your industry.

You will also receive an online badge that you can use on your email signatures and website to showcase your achievement.

Utilise social media

Utilising social media is one of the easiest and most inexpensive way to interact with your customers. Create business accounts on popular social media sites such as Facebook, Twitter and Google+ – add Instagram, Pinterest, Youtube and Snapchat in there if your business is image/video oriented and your target market are regular users of those platforms.

Don’t forget about LinkedIn – despite being a major social media platform, it is often under-utilised by small businesses. Enter the conversation by joining groups, commenting on updates and sharing your blog posts.

Implement email marketing

Sending out a regular email or newsletter to your existing and new customers is a great way to establish ongoing relationships – and best of all, it can be easily done through websites such as MailChimp and Zoho. You can include information on new products, upcoming events, special offers, recent blog posts, as well as any relevant company or industry news.

Get new website visitors to sign up to your mailing list by adding a pop-up prompting them to enter their email address with an incentive relative to your products or services.

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