4 Reasons to Market Using Social Media
Consumers in the digital age are no longer passive consumers of content, but active participants. This means the best way to connect with your audience is online. A strong social media presence not only helps you communicate with your current clients, but uses their influence to attract new customers.
No matter how old you are or what kind of business you run, you have the ability to reach new clients and markets online.
Social media is not new, in fact, if you listen to Tom Standage’s TEDx talk from June 2013, it’s defined as “media we get from other people, exchanged along social connections, creating a distributed discussion or community”, which can then be attributed back to Roman times!
So here are some reasons why you should use this channel to your business’ advantage:
1. Don’t get lost in the ‘Sea of Brand’
Using a variety of platforms allows you to communicate directly with your consumers and respond to issues as they arise. Having an open line of communication with your customers builds a positive relationship, further enhancing your brand reputation. The transparency afforded by social media means the good, the bad and the ugly can be seen, but managing communications effectively and openly shows your business has integrity and values interaction with customers.
Social media helps you to stay on top of complaints and questions and deal with them swiftly and sensitively. You can keep an eye on what others are saying about your business and manage problems quickly. Online platforms give you the ability to share your side of the story, promote your brand and build trust with your clients.
2. Promote Yourself!
Social media allows you to find out exactly what your clients want. You can ask them what products they would like to see next or what they like about your company. You could even get your next product or service idea from your fans.
Increase awareness of any new online content or products by sharing it all on social media. High quality content in conjunction with a strong social media presence keeps your brand fresh in the minds of your customers. Being active on social media drives traffic to your website, and this means more sales!
Everyone and anyone is online. This means you can target the niche audience specific to your business. Speaking their language builds a strong relationship with your brand and cuts through the noise of marketing jargon. Humanising your brand helps you to build meaningful relationships with your customers.
Posting the right content at the right time makes it easy to increase awareness of your business. You can give your company a voice that people relate to and connect with. This can influence customer loyalty and encourage repeat purchases.
3. Build a Community Following
Social media can be the de facto term for ‘word of mouth’ in promotion for businesses. What better way to interact with new potential clients than via people who have already experienced what your brand has to offer? When your social media presence generates conversation and reactions such as likes, shares, tweets, pins or whatever else it may be, then you get their approval. This social recommendation is visible to that person’s individual online following and acts as a great gateway for their friends or family to get to know more about your brand.
Consumers are caring more and more about who and where they purchase products from, and people today will take the time to research online before making a purchase. Having an engaging social media presence enables thousands of potential customers to find you and the more visible you are, the more trust worthy and genuine your business seems to consumers.
The more content you have, and the more engagement by your client base with this content, positively influences your ranking on Google. Pages like Facebook, Twitter and LinkedIn have high page ranking within Google so it makes sense to be on these platforms to be more visible.
4. Competing with Big Business
Traditionally it has been very difficult for small businesses to compete with the advertising and marketing budgets of big companies. With effective social media promotion you can increase the reach of your business at a much more affordable price. Social media can be done cheaply however it does require some time and effort. If you are pressed for time it might be worth hiring a social media marketer to develop content for you.
Marketing is all about getting your business out there: word of mouth, engaging in conversations, increasing brand awareness, educating your audience, and creating buzz can all be done through social media.
Using social media for business today is essentially another channel and as important as email marketing was just a few years ago! In order to stay relevant your business needs to be online. It might sound daunting but there are plenty of workshops and training sessions available to help you create an effective online presence for your brand.
Come along to our Content Marketing 101 workshop on June 30th to learn how to develop an effective marketing strategy for your business.